Responsibilities: Research, Branding, Service Design, Visual and Graphic design
EpixHorse is a conceptualization of the business model to provide the epigenetic testing service to the owner of horses that participate in horse racing. The epigenetic test gives an opportunity to obtain an overall picture of your horse's health thanks to the epigenetic test that you can make without leaving the field/countryside and plan the nutrition in accordance to test results to make sure that it consumes all the necessary nutrients.
Was developed the flow of the service, the corporate identity, design of the box for sending to a client, design proposals for the results of the epigenetic report, landing page, and campaigns for social media.
In the end, the project has not been implemented due to very low demand in the market.
Logo for EpixHorse
EpixHorse Style Guide